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Home > Strategy, Leadership and Entrepreneurship > (Low) Business Must Be a Force for Good
Podcast: Strategy, Leadership and Entrepreneurship
Episode:

(Low) Business Must Be a Force for Good
Category: Education
Duration:
Publish Date: 2014-12-04 18:00:00
Description: "We need a new business model in which business becomes a force for good," Jan Zijderveld, Europe president of Unilever, told IESE Alumni in The Hague. He said that consumers want to buy sustainably sourced products but not if they are more expensive. Making sustainability a plus for the consumer on a competitively priced product is the way forward, he said. Get inspired! Subscribe to IESE's YouTube Channel: http://bit.ly/IESEyoutube http://www.iese.edu/
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