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Home > Strategy, Leadership and Entrepreneurship > (High) Redefining Consumer Experiences in the Prestige Market
Podcast: Strategy, Leadership and Entrepreneurship
Episode:

(High) Redefining Consumer Experiences in the Prestige Market
Category: Education
Duration:
Publish Date: 2011-09-07 02:00:00
Description: Consumers today are extremely demanding. For this reason, innovation becomes key, not only in terms of new product development, but in marketing and communication. Innovation is what convinces consumers to pay more for a prestige product versus a mass market brand. Jean-Christophe Jourde, VP & General Manager of Clinique (Estée Lauder) for Europe, Middle East & Africa, shares leadership lessons with IESE marketing professor Xavier Oliver during the 13th annual Prestige Brands Meeting held at IESE in May 2011.
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