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"In turbulent times, people come back to core values like quality, authenticity and beauty," says Xavier Ybargüengoitia, CEO of Estates & Wines of Moët Hennessy-Louis Vuitton (LVMH), the largest luxury goods conglomerate in the world. In this interview with IESE Prof. Fabrizio Ferraro, he explains how the luxury goods market has emerged relatively unscathed from the crisis. And as head of a business that spans 10 different countries, he speaks of the importance of adaptability and flexibility when facing climate factors beyond your control. |