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	Podcast:		Strategy, Leadership and Entrepreneurship
	Episode:		(Low) The Power of a Social Conscience
	Category:		Education
	Duration:
	Publish Date:		2012-03-13 01:00:00
	Description:		From the late ’90s onward, Starbucks’ growth seemed unstoppable. But when Starbucks’ performance took a nosedive in 2008, Howard Schultz resumed his role as CEO to help get the company back on track. Now, with profits back up and planned expansions in Brazil and China, how did Starbucks achieve its dramatic turnaround? Schultz sat down with IESE Prof. Julián Villanueva at a Continuous Education session on IESE’s Madrid campus to discuss how to perk up a brand.
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