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Home > Strategy, Leadership and Entrepreneurship > (High) The Unstoppable Mexican Wave
Podcast: Strategy, Leadership and Entrepreneurship
Episode:

(High) The Unstoppable Mexican Wave
Category: Education
Duration:
Publish Date: 2013-02-18 18:00:00
Description: Grupo Bimbo is unusual among Latin American multinationals in that it is competing both in emerging markets and north of the border in the United States. "Where we can add value and make a profitable business for our shareholders is by focusing on knowing our customers deeper than our competitors do," Grupo Bimbo CEO Daniel Servitje tells IESE Prof. Pankaj Ghemawat in this interview at IESE's Global Alumni Reunion in Sao Paulo, Brazil.
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