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Home > StartupCamp > How To Build A Cult-Like Following With Johnny Cupcakes
Podcast: StartupCamp
Episode:

How To Build A Cult-Like Following With Johnny Cupcakes

Category: Business
Duration: 00:45:42
Publish Date: 2014-12-21 17:07:34
Description:

Imagine having a few thousand people who have tattooed your logo on their body. Envision a brand that has hundreds of people camp out at their stores multiple times per year just to get a few products.

Johnny-Earle

It’s been almost 14 years since Johnny Earle launched the infamous Johnny Cupcakes. His brand is now a multi-million dollar, cult-like lifestyle brand.

Johnny now has shops in London, Los Angeles, & four in Massachusetts. Johnny is a creative entrepreneur and has been featured on CNN, Forbes, Inc, Fortune, and the Wall Street Journal. He’s also a keynote Speaker at some of the largest events around the world.

In today’s lesson you will learn:

  • The power of first impressions
  • How scarcity can drive sales waves
  • Why details are what drive brand value
  • How entrepreneurs can drive insane customer loyalty

What was your takeaway from this episode? What will you do different now in your business? Let me know in the comments below.

Here’s a little more about Johnny:

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