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	Podcast:		SportsPro Podcast
	Episode:		Bundesliga CEO Steffen Merkel on German football's €6bn business
	Category:		Sports & Recreation
	Duration:		00:31:54
	Publish Date:		2026-03-26 05:00:00
	Description:		In this special episode recorded at SportsInnovation 2026, SportsPro's George Breare returns to the hosting seat for a conversation with Steffen Merkel, chief executive of German soccer's DFL. Shortly after signing a contract extension until 2029, Merkel discusses what's driving the Bundesliga's record €6.33bn revenues and outlines the league's media rights strategy both at home and abroad. There’s also a deep dive into how the DFL is approaching AI and emerging technologies, the impact of Harry Kane and other international stars, and why maintaining authenticity remains a key priority for the Bundesliga as the game evolves. We'd love to hear what you think.
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