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Home > Sponsored Rider Club Podcast > #142 - BFGoodrich Tires and Michelin Motorsport Marketing Manager Peter Calhoun talks partnerships, social media, and R&D
Podcast: Sponsored Rider Club Podcast
Episode:

#142 - BFGoodrich Tires and Michelin Motorsport Marketing Manager Peter Calhoun talks partnerships, social media, and R&D
Category: Games & Hobbies
Duration: 01:10:20
Publish Date: 2019-03-04 21:29:13
Description:

Peter Calhoun, the Motorsport Marketing manager for BFGoodrich Tires and Michelin, shared his insights on how to grow your rider/racer support program. We covered topics ranging from non-endemic sponsorship to agile marketing. 

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