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Joe Ray learned to take 'clean shots' from François Simon, the legendary French food critic who was the inspiration for the character Anton Ego in Pixar's Ratatouille.
Taking a 'clean shot is about writing an honest and straightforward review, but more importantly, it means really backing it up (especially if you are going to be critical). And that's exactly what Ray does in his writing about food and cooking tech for Wired.
I sat down with Joe to talk about air fryers, Alexa, his review of the Mellow and writing for Simon. |