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The recipe is having a moment.
Yes, the recipe, which some have called dead, is fast becoming the center of action in the digital kitchen as publishers, food brands and startups like Chicory want to help consumers make purchase decisions within the recipe itself.
My guest for this podcast is Chicory's Yuni Sameshima, a company which works with publishers such as Betty Crocker and Time Inc to help transition the recipe from a static list of ingredients to an interactive platform which helps food brands become part of customized food bundles that make their way into consumer homes through both physical retail and brick and mortar.
You can find out more about Chicory at https://chicory.co/.
As always, check out www.thespoon.tech for more stories and context on this topic. |