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Home > Simple Beep > e27 – Apple advertising


	Podcast:		Simple Beep
	Episode:		e27 – Apple advertising
	Category:		Technology
	Duration:
	Publish Date:		2015-11-28 10:10:14
	Description:		In this episode we cover 20+ years of Mac and iPod advertising, from Big Brother's grey dystopia to Jony Ive's white room and beyond. Links for this episode: Apple's YouTube channel the beginning: 1984 Chiat/Day Big Brother 1985: Lemmings the interregnum (1985–1997) Mac OS 8 multitasking ad Mission Impossible Sony's current Bond tie-in MI: The Web Adventure [WayBack] "The Business Macintosh" Ive and Jobs take over 30 years of Mac ads in 60 seconds Ive talks about the TAM Think Different Rob Siltanen's firsthand account "Here's to the Crazy Ones" [Dreyfuss] [Jobs] posters iMac "Simplicity Shootout" Colors and Yum. Jeff Goldblum "No Step Three" (spoiler: it's EarthLink) "Three Pizzas" "Internet?" drunk version G3 vs. Pentium II Intel "bunny" ad Apple's response: "Burn" PowerBook G3 "It eats Pentium notebooks for lunch" keynote introduction full-size print ad "Watch Austin Powers twice" claim debunked dual expansion bays Snail Macs switch to Intel copying controversy The Postal Service – Such Great Heights Switch apple.com/switch [WayBack] poor Ellen Feiss Get a Mac supercut of all ads Justin Long (Mac) John Hodgman (PC) hobo names UK version: Mitchell and Webb Numberwang Japan: The Rahmens "Virus" synchronized banner ads PC impersonates Steve Jobs iPod silhouettes supercut iPod socks Feist's increased sales iPod Touch original ad concept Nick Haley remade TV ad NYT on the ad getting picked up
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