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Home > Shopify Masters > Getting Creative with Marketing a Lifestyle — Not the Product
Podcast: Shopify Masters
Episode:

Getting Creative with Marketing a Lifestyle — Not the Product

Category: Business
Duration: 00:32:29
Publish Date: 2024-07-23 04:30:00
Description:

Alyse Borkin, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.

To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing

Total Play: 0

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