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Home > Shopify Masters > How a Button-Down Shirt Attracted a Cult Following
Podcast: Shopify Masters
Episode:

How a Button-Down Shirt Attracted a Cult Following
Category: Business
Duration: 00:23:33
Publish Date: 2023-11-30 04:30:00
Description:

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’hara share how the brand grew organically through word-of-mouth and working with content creators.

To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following
Total Play: 0

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