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Home > Shopify Masters > The Playbook for Busting Myths: How to Change Consumers’ Minds
Podcast: Shopify Masters
Episode:

The Playbook for Busting Myths: How to Change Consumers’ Minds
Category: Business
Duration: 00:30:21
Publish Date: 2023-09-26 04:30:00
Description:

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.

For more on Anyday and show notes: https://www.shopify.com/blog/anyday-myth-busting
Total Play: 0

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