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Home > Shopify Masters > How XO Marshmallow Used Community Building to Grow Their Business
Podcast: Shopify Masters
Episode:

How XO Marshmallow Used Community Building to Grow Their Business
Category: Business
Duration: 00:28:25
Publish Date: 2022-06-07 04:30:00
Description:

Tune into this episode of Shopify Masters to learn: 

  • How XO Marshmallow generated the initial buzz for their business using PR and traditional media. 
  • How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. 
  • The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. 

For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 
Total Play: 0

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