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Home > Shopify Masters > The Marketing Tactics of LeBron James’ Sports Nutrition Company
Podcast: Shopify Masters
Episode:

The Marketing Tactics of LeBron James’ Sports Nutrition Company

Category: Business
Duration: 00:43:11
Publish Date: 2020-12-15 04:30:00
Description:

In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. 

Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity 

Tune in to learn 

  • How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint 
  • How they decide what kind of information should be and should not be present on each page of their website 
  • What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger 
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