Search

Home > Shopify Masters > The Power of Content: How 1 Article Generated $22 Million in Sales
Podcast: Shopify Masters
Episode:

The Power of Content: How 1 Article Generated $22 Million in Sales
Category: Business
Duration: 00:48:17
Publish Date: 2019-12-02 22:30:11
Description:

In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. 

For more on BOOM by Cindy Joseph,  Ezra  Firestone, and show notes: https://www.shopify.com/blog/boombycindyjoseph-brand

Tune in to learn

  • What is the love, demo, love video and why is it such an effective marketing tool
  • Why you should not drive your traffic straight to a product page and where to drive it to instead
  • Where to reinvest in your brand and company
Total Play: 0

Users also like

20+ Episodes
IELTS Test P .. 200+     50+

Some more Podcasts by Shopify

20+ Episodes
TGIM - The E .. 2    
800+ Episodes
Shopify Mast .. 7     1