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Home > Shopify Masters > SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing
Podcast: Shopify Masters
Episode:

SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing
Category: Business
Duration: 00:50:23
Publish Date: 2016-04-05 02:00:00
Description:

On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year.

In this episode you'll learn:

  1. How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product.

  2. How they bootstrapped a inventory-heavy business without any significant outside investments.

3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly.
Total Play: 0

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