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Home > Shopify Masters > From Dancers to Body Builders: How This Brand Pivoted Without Changing Its Product
Podcast: Shopify Masters
Episode:

From Dancers to Body Builders: How This Brand Pivoted Without Changing Its Product
Category: Business
Duration: 00:58:41
Publish Date: 2017-10-03 00:03:00
Description:

In this episode of Shopify Masters, you’ll learn from an entrepreneur that evolved his store as he noticed other demographics latching onto his products and brand. And how he gracefully managed to change his marketing to pivot towards targeting new demographics.
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