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Home > Share Radio Breakfast > Brain scans reveal what makes a TV advert most effective
Podcast: Share Radio Breakfast
Episode:

Brain scans reveal what makes a TV advert most effective
Category: Business
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Publish Date: 2017-02-24 04:02:58
Description:

Researchers at Rotterdam School of Management, have discovered what in a TV advert triggers people to find the product online. This group was shown the adverts of 11 different adverts, all created for the same brand of pain-relieving muscle and joint gel. Brain scans then revealed that an advert works best when it highlights both a product’s functional benefits and triggers the viewer’s imagination. James Brydges spoke to Linda Couwenberg, who led the research.
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