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Home > Seeking Wisdom > "Best Of Seeking Wisdom 2018" Part 1
Podcast: Seeking Wisdom
Episode:

"Best Of Seeking Wisdom 2018" Part 1
Category: Business
Duration: 00:28:34
Publish Date: 2018-12-24 05:00:00
Description: On this very special best of 2018 mash up, you’ll get insights from guests throughout the season, and, as always, nuggets of wisdom from DC and DG. 
On Part I, hear from ProfitWell’s Patrick Campbell on content strategy, pricing and the future of the subscription economy. Rich Roll and Brad Stulberg break down the emergence of wellness, fitness, mindfulness and well-being as major categories. 
Plus, Amy Chang, advisor, board member and Cisco SVP on why a diversity of personality types and not just backgrounds is key. Sales expert David Priemer talks about effective selling and how to ensure your message gets through. And to wrap it up, DC and DG discuss the six principles of Influence and why it’s the book every marketer should know cold.
Be sure to tune in and we’ll see you back here next week for Best of Seeking Wisdom: Part II! Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio. 
In this episode: 
0:22 – The Bottom-Top-of-the-Funnel concept with ProfitWell's Patrick Campbell1:50 – Effects of market density on market success4:20 – SaaS is a commodity4:45 – The wellness-fitness-meditation-minimalism trends in development with Rich Roll and Brad Stulberg8:10 – How to prioritize your time, and the benefits of meditation11:00 – Diversity of characters in the team can bring diversity in opinion and work styles with Amy Chang13:39 – Disrupting sales approach inertia to improve sales with David Priemer16:00 – Avoiding the polite interrogation and the focus on feelings (as one of the biggest drives of successful sales)18:03 – The six principles of marketing: 18:16 – 1. Reciprocity20:27 – 2. Social proof22:19 – 3. Commitment24:30 – 4. Authority25:35 – 5. Scarcity27:19 – 6. Liking
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