Search

Home > Seeking Wisdom > #135: Thinking Fast & Slow (And The Reason Why Everything Is Always On Sale)
Podcast: Seeking Wisdom
Episode:

#135: Thinking Fast & Slow (And The Reason Why Everything Is Always On Sale)
Category: Business
Duration: 00:16:00
Publish Date: 2018-10-29 10:00:00
Description:

On this episode of Seeking Wisdom, DC and DG break down lessons from Daniel Kahneman's classic book Thinking, Fast and Slow – and why this might be the most important book for anyone in sales and marketing. Topics on this episode:

-Lessons from a recent outdoor ad campaign and American Eagle

-Cognitive biases

- Anchoring effect

- The Halo Effect

- What will DC be for Halloween?

Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends!

Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @dcancel and @seekingwisdomio.

In this episode:

1:00 – Thinking, Fast and Slow by Daniel Kahneman

1:05 – Marketing lesson from blitz billboards in San Francisco YouTube

3:13 – How to get the referral and DC's playbook

5:20 – Why DC loves Thinking, Fast and Slow…the third degree, black belt

6:16 – Blinkist app/website for book summary

7:38 – Why this is an important book for business people

8:13 – How we make decisions

8:38 – System 1 thinking – fast, intuitive, emotional, reptilian brain (DG!)

9:15 – System 2 thinking – slower, deliberate, logical thinker, DC's sleep on it hack

9:59 – Learning how to modulate and create guardrails for yourself in biases

10:20 – Charlie Munger and realizing you don't have control over biases

11:15 – Anchoring Effect

12:38 – Discounting as a form of anchoring

12:56 – DC's trip to American Eagle with his daughter

13:43 – We're all blind to this stuff

14:25 – The Halo Effect

15:12 – Shep Gordon, the master of the Halo Effect or Light Bulb Effect

15:54 – DG's tips to understanding the magic in marketing

16:25 – Doing the work, practicing and applying what you learn

17:24 – What is Halloween?

 

Books mentioned in this episode:

Thinking, Fast and Slow by Daniel Kahneman

Influence by Robert Cialdini
Total Play: 0