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Podcast: Second Life
Episode:

Rosie Johnston: Founder of By Rosie Jane
Category: Business
Duration: 00:49:13
Publish Date: 2025-05-12 09:00:00
Description:

Rosie Johnston is the founder of the clean fragrance line By Rosie Jane. Johnston originally trained as a makeup artist and began working in London, then moved to Los Angeles, where she continued to build her skills and clientele. In 2003, she founded Rosie Jane Cosmetics, which offered an ahead-of-its-time multipurpose lip and cheek pot. While the venture didn’t last, she realized she had a love and knack for making her own products. She then created her signature scent, wearing it to shoots, hoping that it would make her memorable to clients and help her to book more jobs. But when clients and friends began asking to purchase the scent, something clicked. She began producing larger quantities, and soon after, By Rosie Jane was born. Since launching in 2010, By Rosie Jane has expanded from one scent to seven. It's also formulated perfumes, perfume oils, and a suite of bodycare products. The brand is consistently one of Sephora’s top-selling fragrance brands, and last year reached $10 million in revenue, making it one of the most recognizable clean fragrance brands on the market today.

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