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Home > Second Life > Veronica Garza: Siete Foods Founder and Chief Ideation Officer
Podcast: Second Life
Episode:

Veronica Garza: Siete Foods Founder and Chief Ideation Officer
Category: Business
Duration: 00:43:20
Publish Date: 2020-10-19 09:00:00
Description:

It all started when Veronica Garza, the founder and chief ideation officer of the Mexican American food brand Siete Foods, began experimenting with alternative food options to fit a grain-free, low-inflammation diet. As someone who suffered from multiple autoimmune diseases such as ITP and lupus, restricting her diet was a way for Veronica to combat her often debilitating symptoms. But it wasn’t fun. Missing staples in her diet, like tortillas, Veronica decided to create a solution: a grain-free, almond-flour tortilla that would eventually launch Siete Foods. Backed by her family of seven, the brand has grown to include 30 better-for-you heritage-inspired products and is now the number one tortilla and chip brand at Whole Foods Markets around the country. Pretty impressive. Also impressive: This was Veronica’s first foray into food after getting an MBA in digital media management and teaching a freshman seminar course at a college in Texas. On this week’s episode of Second Life, hear how, after years of struggling with her health and struggling to find the right career path, Veronica’s brand became a solution to both.
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