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The LEGO brick as we know it was released in 1958. But it wasn’t until 20 years later that the company made its first minifigure, or “minifig.” It was a little modular man with a yellow face: just two dots for eyes and a black curve for a smile. But the humble minifigure populated the LEGO world and gave it heart. It was a very smart move. LEGO has since made a fortune creating Star Wars and Harry Potter sets. There are now hundreds of different minifigures.
But one thing has not changed. It’s truly a man’s world when it comes to LEGOs. Very few minifigures are female — and they’re often relegated to being sidekicks. Maia Weinstock is hoping to change that. She’s a LEGO provocateur, rearranging these stock minifig parts to challenge the company to create more options for girls. |
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