Search


	Podcast:		SaaS Backwards - Reverse Engineering SaaS Success
	Episode:		Ep. 177 - Why “Book a Demo” Is Killing SaaS Growth
	Category:		Business
	Duration:		00:32:47
	Publish Date:		2025-09-05 17:00:00
	Description:		Send us a text Guest: Braydan Young, Co-Founder and CEO at SlashExperts -- Buyers don’t want another “book a demo” button—they want proof from people like them. In this episode, Braydan Young, Co-Founder and CEO of SlashExperts (and previously co-founder of Sendoso), joins host Ken Lempit to share how buyer-led growth is reshaping SaaS sales and why the old way of running references at the end of the deal cycle is broken. Key insights from this episode: Why moving customer references earlier can shorten sales cycles by 4–6 weeks How authentic peer conversations double conversion rates compared to demos What CROs can learn from Sendoso’s hypergrowth—and its “we grew too fast” moment Why handwritten notes and simple gifts outperform flashy, expensive ones How to turn the “dark funnel” into a competitive advantage If you’re a B2B SaaS CMO or CRO looking to accelerate pipeline, increase deal size, and close faster with fewer wasted demos, this episode is a must-listen. --- Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.
	Total Play:		0