Search


	Podcast:		SaaS Backwards - Reverse Engineering SaaS Success
	Episode:		Ep. 171 - Why the SaaS Journey Doesn’t End at Checkout
	Category:		Business
	Duration:		00:30:05
	Publish Date:		2025-07-04 15:00:00
	Description:		Guests: Ken Rapp (Co-Founder & CEO) and Emily Lagasse (VP of Marketing) of Bluestream What if the key to SaaS growth isn’t more leads, but fewer customer drop-offs post-purchase? In this episode of SaaS Backwards, we sit down with Ken Rapp (Co-founder & CEO) and Emily Lagasse (VP of Marketing) of Blustream, the platform pioneering post-sale engagement, to explore how product ownership experiences are unlocking revenue, retention, and lifetime value. According to Rapp and Lagasse, most brands obsess over acquisition, but lose up to 70% of customers before the second purchase. Blustream flips that script by transforming post-purchase silence into an intelligent, AI-powered dialogue that guides customers through onboarding, usage, care, and reordering. Key takeaways include:
	Total Play:		0