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	Podcast:		SaaS Backwards - Reverse Engineering SaaS Success
	Episode:		Ep. 165 - Why Most SaaS Ads Fail (and What to Do Instead)
	Category:		Business
	Duration:		00:31:55
	Publish Date:		2025-05-09 16:00:00
	Description:		Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence Group Are your SaaS ads actually doing their job, or just burning budget? In this week’s episode of SaaS Backwards, Ken Lempit and Jason Myers of Austin Lawrence Group go deep on what GTM leaders get wrong about advertising in 2025: Why most SaaS ads look and sound the same (and fall flat) Where messaging fails long before the click How to align sales and marketing in a high-consideration buying cycle The overlooked power of direct mail and live events When to pull back on spend—and how to know it’s time If you’re spending more but converting less—or just tired of “safe” campaigns with no spark—this conversation will challenge your assumptions and give you a new playbook. --- Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.
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