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Guest: Sjoerd Handgraaf, Chief Marketing Officer at Sharetribe The most overlooked growth lever in SaaS? Positioning.
In this episode, Sharetribe CMO Sjoerd Handgraaf reveals how redefining product positioning transformed their trajectory—and why many SaaS companies are still getting it wrong. Handgraaf takes us inside Sharetribe’s journey from chasing big logos to doubling down on their true customer: non-technical marketplace founders. Along the way, he shares hard-won insights about product-market fit, AI disruption, and why going “back to basics” in marketing may be more transformational than the next tech trend. “The biggest shift in our business didn’t come from tech—it came from getting our positioning right.” |
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