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	Podcast:		SaaS Backwards - Reverse Engineering SaaS Success
	Episode:		Ep. 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth
	Category:		Business
	Duration:		00:28:30
	Publish Date:		2025-02-14 17:00:00
	Description:		*Guest: Ty Tinker, Head of Analytics at AdQuick* What if everything you thought about billboard advertising was wrong? Ty Tinker, Head of Analytics at AdQuick, breaks down the myth that out-of-home (OOH) advertising is unmeasurable and outdated. In reality, leading SaaS companies—including Dropbox, Salesforce, and Shopify—are embracing billboards, transit ads, and airport placements to drive brand awareness, accelerate sales cycles, and even generate measurable leads. Ty reveals how brands are leveraging data science, AI, and sophisticated measurement techniques (beyond old-school QR codes) to track campaign performance. He also shares why smart SaaS marketers are treating OOH as a long-term investment, not just a one-off trade show play. Key Takeaways:
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