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Home > SaaS Backwards - Reverse Engineering SaaS Success > Ep 20 - The Perils of Being a One Woman Army (Marketing is a Team Sport)
Podcast: SaaS Backwards - Reverse Engineering SaaS Success
Episode:

Ep 20 - The Perils of Being a One Woman Army (Marketing is a Team Sport)
Category: Business
Duration: 00:30:02
Publish Date: 2021-12-20 22:00:00
Description:

It's a pattern we're seeing out there, and some agency friends experience in their careers when they make the mistake of putting themselves in this situation. CEOs at young companies hire a marketing leader, usually a woman with substantial experience, and expect her to singled-handedly transform the fate of the organization. 

And being the "one woman army" is a really difficult position from which to generate success.

In a meaningful discussion of recent experiences she's had as a marketing leader, Jenn Edwards takes us through the highs and lows of being the sole marketing pro at a young company, questions to ask and her point of view on whether or not it's a good idea to even take such a position.

If you're thinking about a new CMO / head of marketing job and you think you'll be a OWA or OMA, this is probably a great episode to listen to.

Let me know what you think! Thanks!

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