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Home > SaaS Backwards - Reverse Engineering SaaS Success > Ep 22 - A Half-hour Master Class in SaaS Marketing with Jay Gaines, Head of Marketing at AgentSync


	Podcast:		SaaS Backwards - Reverse Engineering SaaS Success
	Episode:		Ep 22 - A Half-hour Master Class in SaaS Marketing with Jay Gaines, Head of Marketing at AgentSync
	Category:		Business
	Duration:		00:31:40
	Publish Date:		2022-01-19 20:00:00
	Description:		There are few marketing leaders with the perspective, experience and insights of Jay Gaines. He's also one of the more generous people I've met; he truly enjoys sharing his expertise to help other marketers. In this episode, Jay talks about: Covid and the resulting content tsunami - good content just isn't good enough anymore The value of context and empathy in marketing (you read that right) How to use a quarterly "lightning strike" to cut through the noise and drive revenue Making the case for creative - it's not all about the numbers (but you need to manage your KPIs) How to use direct mail in today's world (yes, USPS direct mail) When and how SaaS founders need to invest in product marketing Talking the language of CFOs, a skillset that's as valuable as it is under-appreciated And more It would be hard to imagine anyone not learning something they can use from this episode. Enjoy... and please let me know what you think! Thanks! Resources for SaaS Execs Recently closed a funding round and need to ramp growth? Check out our comprehensive "scale-a-saas" guide: Think your website could generate more leads? Get our inbound lead generation self-assessment Want to be a guest on SaaS Backwards? Click to meet with Ken Lempit to talk about an episode. SaaS Backwards is a free service to the SaaS community.
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