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Home > SaaS Backwards - Reverse Engineering SaaS Success > Ep. 40 - How Amber Bogie Brought Full Funnel Marketing to Reachdesk. (Hint—it starts with finding the right company fit)
Podcast: SaaS Backwards - Reverse Engineering SaaS Success
Episode:

Ep. 40 - How Amber Bogie Brought Full Funnel Marketing to Reachdesk. (Hint—it starts with finding the right company fit)
Category: Business
Duration: 00:23:04
Publish Date: 2022-08-24 21:00:00
Description:

Like sales, marketers have a hard time with a product or service they don’t believe in. 

When Amber Bogie was searching for the right marketing opportunity, she was less concerned about the product and more concerned about joining a mission driven company. 

So, she developed a quadrant:

  • What does the company offer as a product? 
  • What is the company culture and how does that fit in with you?
  • What is the role itself and how does that fit with how you want to grow?
  • What kind of leadership does it have?

She found that at Reachdesk—a company committed to delivering customers and prospects a moment of delight and connection had the right mix.

Now three months into her new gig, Bogie is bringing a holistic view of the marketing and sales funnel where targeted demand generation fills the top, and once they enter the CRM, account-based touchpoints begin with channels and tactics creating a flywheel effect. 

And account-based experience (ABX) is the key piece to create the flywheel. Brand drives demand, ABX throughout the entire journey, and customer advocacy fuels back to the top. 
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