Search

Home > STUFF FROM THE LOFT. » Creativity > PODCAST: Me. (Pt. 1)
Podcast: STUFF FROM THE LOFT. » Creativity
Episode:

PODCAST: Me. (Pt. 1)

Category: Arts
Duration: 00:00:00
Publish Date: 2018-06-06 08:01:24
Description:

A lot of people have suggested that I do a podcast on myself.
Aside from the obvious difficulties of trying to ask yourself probing questions, it
felt a little bit indulgent, particularly as I did a whole series of them with my friend Ben Kay, (I think we recorded more episodes than the latest season of Game Of Thrones).
But when someone who’s kindly agreed to be interviewed by me asks me to be interviewed by them, it feels rude to say no.
Especially when it’s Ben Priest.
So here goes.

Ben was a man after my own heart, he wanted to see absolutely everything.
Sadly for Ben, I sent him absolutely everything, (nearly a terabyte’s worth of ads, pitches, rejects, scans and all manner of ephemera from the last thirty years).
I also found being the victim was educational.
I learned that I prefer asking to answering questions.
When you are asking you are driving the bus, when you’re sitting in the opposite chair you’re the passenger, you go where you’re driven, sometimes places you don’t like.

I also discovered that putting out old, rejected, sometimes bad work isn’t as easy as I thought it was.
I always insist on interviewees digging up ‘their whole journey’, because it’s truthful and educational, but when it’s your bad work it’s harder.
(But I did it, don’t worry, there’s a lot of crap included.)

So, thanks again Ben.
Oh, and good luck with your new life, I hope Lawn Green Bowling and doing the bingo on Mediterranean Sea Cruises brings you as fulfilment as advertising has.
Dx

p.s. I’ve tried to dump as much ephemera as I could find in this post, not because it’s particularly fascinating, more because it allows me to believe it was worth holding onto.

STUDENT.
(Or, to be precise; unemployed )
Dave Dye Photo.jpg
durex.jpg
nike-1.jpg
Initially, I’d just jot down random, one-off thoughts.
Gradually I started to get together campaigns, neatly coloured-in campaigns.
Country Living, 'Working Lunch', roughCountry Living, 'Stock Market', roughCountry Living 'Rush Hour' Rough-01Sony 'Own Experience', StudentSony 'Magical State' studentBecks, 'Meet Arthur' rough, studentBecks, 'On Tuesdays', rough, studentBecks, 'This is Vern', rough, studentI’d send these ads, hand drawn in A4 envelopes to any company that appeared to be remotely creative; ad agencies, design companies, illustrators agents, etc.
I was clueless.
list2list blist
The responses were surprisingly consistent.
yellow_18_2_1985wight_collins_15_10_1984
I think that’s a genuine 1984 tear stain on this one.the_poulter_11_12_1984sutherland_10_1984st_james_19_2_1985smedley_mcalpine_11_3_1985redheads_6_12_1984primary_colours_9_11_1984ogilvy_8_8_1983monitor_4_10_1984hta_16_8_1983holmes_knight_20_12_1984gregory_ellis_7_3_1985fitch_13_8_1983benton&bowles_26_10_1984smedley_mcalpine_12_3_1985
In desperation, I wrote a new cover letter.
Like the best communication, it was based on a truth; I didn’t know these people, I didn’t know people like these people so I didn’t have a clue how I should be addressing these people.

Screen Shot 2018-06-06 at 10.58.20.png
Rejections were replaced by invitations to come in and chat.
Exactly the same work, different cover note.
Your browser does not support the audio element.