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Home > STUFF FROM THE LOFT. » Creativity > PODCAST: Mark Reddy.


	Podcast:		STUFF FROM THE LOFT. » Creativity
	Episode:		PODCAST: Mark Reddy.
	Category:		Arts
	Duration:		00:00:00
	Publish Date:		2017-08-22 03:59:46
	Description:		‘Art Director’ is an unhelpful title. It has nothing to do with Art and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit; photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave, the meaning of gestures, what’s fashionable, what’s unfashionable, the difference between someone looking excited and crazed, whether to it’s funnier to cast the tall skinny guy or the short fat guy, whether it would be more dramatic to fill the frame with sea and have a thin strip of sky or vice-versa? I don’t know an Art Director who understands both better than Mark Reddy. COLLEGE. LONDON ADVERTISING PARTNERSHIP/COLMAN’S. CAMPING GAZ. McDONALDS. SAATCHI & SAATCHI. ALEXON. BRITISH AIRWAYS. ‘HONEST DECENT AND TRUE’.Above, a Saatchi’s era Mark sitting next to Ade Edmonson in the mid-eighties. Well, Richard E. Grant playing Mark in ‘Honest, Decent and True’ after tagging along with Mark for a month. He stole his kimono, broach and demeanour. You can see the full programme below. THE COI. Part of a presentation for a road safety campaign, printed on a strip of tarmac, it’s about 3ft by 2ft, and is one of twenty, Saatchi’s didn’t do things by halves in the eighties. SILK CUT. Ideas for a tv ad from Mark’s notebooks. Storyboard for Silk Cut tv ad developed with legendary photographer and director Brian Duffy. HOLMES KNIGHT RITCHIE. GLENMORANGIE. HARVEY’S BRISTOL CREAM. NIKON. Your browser does not support the audio element.