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Home > Retail Gets Real > #60 The reinvention of Levi’s: Staying cool for over a century
Podcast: Retail Gets Real
Episode:

#60 The reinvention of Levi’s: Staying cool for over a century
Category: Business
Duration: 00:25:02
Publish Date: 2018-05-29 05:00:00
Description:

After over a century, Levi’s is still making waves. Brand President James ‘JC’ Curleigh explains how the company went through a reinvention to achieve its vintage and cool status. Keeping the core customer in mind, Levi’s never stops innovating. On this episode, Curleigh demonstrates the newest collaboration with Google, a denim jacket that’s far more than it looks.
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