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Home > Retail Gets Real > #58 Crazy dog people: How passion drives BARK
Podcast: Retail Gets Real
Episode:

#58 Crazy dog people: How passion drives BARK

Category: Business
Duration: 00:19:52
Publish Date: 2018-05-14 02:00:00
Description:

BARK, the makers of BarkBox, began where so many great companies do — in a heart-shaped bed on a cruise ship. Henrik Werdelin and his co-founders bonded over a mutual love for dogs and an obsession with making their furry family members happy. In this episode, Werdelin discusses how BARK’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans.

 

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