Right now, neighbors are connecting with each other across the country, helping with everything from grocery runs to finding a lost dog. Sarah Friar, CEO of the social networking platform Nextdoor, shares what retailers can learn from how people are engaging on the platform, whether it's offering a helping hand, supporting a local business, or fostering community. As the world is increasingly globalized and remote work and online interactions become the norm, platforms like Nextdoor utilize the best of both worlds — combining connectivity and reach with a feeling of local community and proximity.
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