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Home > Retail Gets Real > #176 The Importance of Social Values in Retail
Podcast: Retail Gets Real
Episode:

#176 The Importance of Social Values in Retail

Category: Business
Duration: 00:33:35
Publish Date: 2020-07-06 05:00:00
Description:

How are current events and increased awareness of social issues impacting shopping behavior? Our expert in this field is Rachel Bonsignore, a senior consultant at GfK Consumer trends. GfK has a long history of looking at how consumers' values influence their behavior. It’s becoming apparent that now is a critical time for companies to take a stand and make their values public — because silence could be more damaging. We'll be exploring how the current cultural environment and the intensified movement for racial equity are shifting consumers' attitudes.

Learn more at retailgetsreal.com.

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