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How are current events and increased awareness of social issues impacting shopping behavior? Our expert in this field is Rachel Bonsignore, a senior consultant at GfK Consumer trends. GfK has a long history of looking at how consumers' values influence their behavior. It’s becoming apparent that now is a critical time for companies to take a stand and make their values public — because silence could be more damaging. We'll be exploring how the current cultural environment and the intensified movement for racial equity are shifting consumers' attitudes. Learn more at retailgetsreal.com. |