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Podcast: Retail Gets Real
Episode:

#1 How Walmart does business in China

Category: Business
Duration: 00:22:12
Publish Date: 2017-05-22 02:00:00
Description:

Large retailers like Walmart have an international presence, including hundreds of stores in China. No two countries shop alike, but a strong connection with the community is important no matter where you’re opening a business.   Maggie Sans, former senior vice president and chief corporate affairs officer for Walmart in China, joins NRF's Bill Thorne and Sarah Rand for a candid discussion about doing business outside the United States. Maggie shares her retail career story and explains the importance of community relations when it comes to establishing a global retail presence.   The products on the shelves might change, but Walmart maintains a strong, consistent brand regardless of location. Maggie shares the challenges of understanding China’s unique and sophisticated shopping culture, along with the cross-cultural learning experiences of adapting to international markets.

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