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	Podcast:		Retail Gets Real
	Episode:		#24 Allbirds gets a kick out of disrupting shoe design
	Category:		Business
	Duration:		00:16:59
	Publish Date:		2017-10-16 02:00:00
	Description:		Disruption seems to be the buzzword these days, and Allbirds co-founder Joey Zwillinger found shoemaking to be ripe for the picking. With longer working hours the norm and a modern way of dressing in the workplace, Zwillinger’s innovative idea was to make a shoe that takes the customer from day to evening with “extraordinary” comfort. On this episode, Zwillinger describes how the digital startup got its foot in the door of a long-established industry with direct-to-consumer marketing.
	Total Play:		0

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