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Home > Retail Gets Real > #99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something
Podcast: Retail Gets Real
Episode:

#99 Levi Strauss & Co.’s Chip Bergh: Reviving a brand that stands for something
Category: Business
Duration: 00:20:52
Publish Date: 2019-01-16 05:00:00
Description:

Levi’s experienced almost a decade of sales stagnation and nearly lost a generation of young consumers, but new leadership and a clear strategy helped the brand reclaim lost ground and reemerge as a cultural touchstone. On this episode, we talk with Levi Strauss & Co. President and CEO Chip Bergh, who was recently recognized as “The Visionary” by NRF.

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