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Home > Retail Gets Real > 313. The back-to-school shopping habits of Gen Z and the parents of Gen Alpha
Podcast: Retail Gets Real
Episode:

313. The back-to-school shopping habits of Gen Z and the parents of Gen Alpha
Category: Business
Duration: 00:25:27
Publish Date: 2023-07-25 10:00:00
Description:

Back-to-school spending is expected to reach an unparalleled $41.5 billion, up from $36.9 billion last year; back-to-college spending is expected to hit $94 billion, about $20 billion more than last year’s record. On today’s show, Rachel Bonsignore, vice president of GfK Consumer Life, talks about what’s driving back-to-class shopping this season, how Generation Alpha’s Millennial parents are being influenced, and what’s motivating consumer behavior among the generations. Dig into the data at nrf.com/backtoschool.

Learn more at retailgetsreal.com.
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