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	Podcast:		Retail Gets Real
	Episode:		290. How David’s Bridal is using TikTok to rewrite the rules of formal fashion
	Category:		Business
	Duration:		00:31:03
	Publish Date:		2022-12-06 11:00:00
	Description:		Kelly Cook, chief marketing and IT officer for David’s Bridal, talks us through her background in retail before landing at David’s and how the forward-thinking brand is staying fresh and relevant with an expanded TikTok strategy. We also learn how Cook’s team leverages live shopping events with social media influencers and stays on-trend with the latest in bridal fashions and weddings – like colored gowns, grandparent ring bearers and gender-fluid bridal parties. Learn more at retailgetsreal.com.
	Total Play:		0

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