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Read the full story here: Jean-Francois Chianetta Podcast Jean-Francois Chianetta is the co-founder and CEO of Augment. He trained as a mechanical engineer but quickly made the jump in to software engineering and development. His company, Augment is at the forefront of the exciting and disruptive world of Augmented Reality with its cutting edge software as a service platform.  Just over four years old the company now has clients such as Coca-Cola, Siemens, Loreal, Kelloggs, Samsung and is used by companies all over the world. Calling in from Paris in France, we are speaking to Jean-Francois Chianetta the founder and CEO of Augment who are leading the way in Augmented Reality technology. Jean-Francois has a wonderful story and over the last four years has built a tech company that is winning huge clients and gaining global recognition. We talk about Jean-Francois’ critical decisions, challenges and tactics over the last four years to build his company in to an organisation that has raised millions of dollars of capital. There a lots golden nuggets in this interview. Jean talks about - How is he building a company the wrong way round, or inside out, as he has built a product first and then went out to find his market
- He shares the story of having only a three month life-line left in the company, changing the commercial model which completely saved the business
- How he has been influenced by lego
- How he tested his idea in the early days
- He also give practical tips on how to methodically deal with inevitable uncertainty we face as entrepreneurs by planning for numerous eventualities
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