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	Podcast:		Radio Stuff Podcast
	Episode:		Episode 158 - Creative Bravery & Commitment
	Category:		Business
	Duration:		00:15:04
	Publish Date:		2018-05-08 12:18:17
	Description:		May 8, 2018 Radio Stuff podcast host Larry Gifford met up with radio futurologist James Cridland at a PodNews gathering in Vancouver. At the event, Larry chatted to Pacific Content's Steve Pratt (https://pacific-content.com/) about creating podcasts for brands. Specifically, how can you determine if a brand is "ready" to dip into the podcast space. What we learn is a great outline for podcasters and broadcasters alike for creating dynamic, compelling branded content that benefits the client but also appeals to the consumer. Follow Steve on twitter @steveprattca Follow Larry on twitter @Giffordtweet Follow James on twitter @JamesCridland
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