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Home > RNIB Connect > 1405: Making Of 'See the Person, Not the Sight Loss' Campaign
Podcast: RNIB Connect
Episode:

1405: Making Of 'See the Person, Not the Sight Loss' Campaign
Category: Government & Organizations
Duration: 00:09:31
Publish Date: 2022-10-04 08:00:00
Description:
On Wednesday 28 September 2022 at the Everyman Cinema, King’s Cross, Central London over 100 people gathered for the preview screening of the TV, film, and multi-media ad for the new RNIB ‘See the Person, Not the Sight Loss’ campaign and RNIB Connect Radio’s Toby Davey was there to capture the atmosphere and chat with some of the people involved in the new ad and those behind the new campaign. 

Toby caught up with visually impaired Actor Eli London who stars as Ava the main character in the ad and Jesse Lewis Reece the Director of the ad to find out about how they both worked together on the ad, how much the character of Ava reflects on some of Eli’s own experiences as a person with sight loss plus how much Jesse worked on all the versions of the ad to make it authentic to life for young blind and partially sighted people and how he worked very closely with the RNIB and Eli of course to make the ad represent what life is truly like for someone who is dealing with sight loss.

The multi-media campaign will appear on TV, Video on Demand, and in cinemas throughout October following its launch on Tuesday 4 October 2022. The awareness campaign will also be supported by social and digital activity.

Changing public perceptions of sight loss is fundamental to RNIB’s goal to create equity – to do that the RNIB must not only change people’s attitudes but their behaviour.  

As the RNIB embark on a new chapter in our mission to create a more inclusive world with blind and partially sighted people, this campaign kicks off a 25-year ambition to change the public’s attitudes and behaviours towards people with sight loss.

More details about the ‘See the Person, Not the Sight Loss’ campaign can be found by visiting the RNIB website - https://www.rnib.org.uk


(Image shows RNIB logo. 'RNIB' written in black capital letters over a white background and underlined with a bold pink line, with the words 'See differently' underneath)
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