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On Wednesday 28 September 2022 at the Everyman Cinema, King’s Cross, Central London over 100 people gathered for the preview screening of the TV, film, and multi-media ad for the new RNIB ‘See the Person, Not the Sight Loss’ campaign and RNIB Connect Radio’s Toby Davey was there to capture the atmosphere and chat with some of the people involved in the new ad and those behind the new campaign.
Toby caught up with RNIB Chief Executive Mat Stringer to find out what it was like seeing the ad for the first time on the big screen and to find out a bit more about how the ‘See the Person, Not the Sight Loss’ campaign will be helping to change the public's perception of sight loss.
The multi-media campaign will appear on TV, Video on Demand, and in cinemas throughout October following its launch on Tuesday 4 October 2022. The awareness campaign will also be supported by social and digital activity.
Changing public perceptions of sight loss is fundamental to RNIB’s goal to create equity – to do that the RNIB must not only change people’s attitudes but their behaviour.
As the RNIB embark on a new chapter in our mission to create a more inclusive world with blind and partially sighted people, this campaign kicks off a 25-year ambition to change the public’s attitudes and behaviours towards people with sight loss.
More details about the ‘See the Person, Not the Sight Loss’ campaign can be found by visiting the RNIB website - https://www.rnib.org.uk
(Image shows RNIB logo. 'RNIB' written in black capital letters over a white background and underlined with a bold pink line, with the words 'See differently' underneath) |
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