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	Podcast:		Problem Solvers
	Episode:		How to Name Your Company — Or Fix A Bad Name
	Category:		Business
	Duration:		00:19:54
	Publish Date:		2018-04-23 02:00:00
	Description:		A company's name is one of (if not the) biggest early decisions a company founder will make -- and they often get it wrong. Google was first called BackRub, Best Buy was Sound of Music, eBay was AuctionWeb, and Policygenius was KnowItOwl. In this episode, Policygenius's founder walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
	Total Play:		0