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	Podcast:		Problem Solvers
	Episode:		How A Company Becomes A Thought Leader
	Category:		Business
	Duration:		00:19:08
	Publish Date:		2018-03-26 02:00:00
	Description:		When Daniel McCarthy cofounded the music licensing company Musicbed, he had a big idea: "I don’t want customers to just think about Musicbed when they think about music licensing. I want them to think about Musicbed when they’re trying to get inspired." Accomplishing that would require a lot of experimentation, spending money with no sure ROI, and launching (and closing) a magazine. In this episode, we map how Musicbed became more than just the sum of its product.
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